Sales and Marketing

Finding a niche market helps agents go from “one of many” to one of the few.

Sales velocity may be one of the most important indications of an agency’s ability to succeed and perpetuate over the long term.

Stop spending time on low-probability opportunities and instead focus on prospects who are a right fit. Here are three ways to make sure you aren’t wasting your time on a prospect.

While all relationships are important, they are not all equal. If you’re taking stock of your connections, ask yourself these four questions.

The customer’s experience comes first, or they can and will take their business elsewhere. Here are five core practices you can focus on to provide your customers with the best experience.

Technology is providing more ways to leverage producer capability and improve results. Here are four tools to help independent agents maximize their time in front of buyers.

Four steps independent agents can take to become more philanthropically involved in their communities.

Nextdoor is a great fit for independent agencies and is fundamentally different from other social platforms like Facebook or Twitter.

Trigger-event marketing leverages events as a source of content for reaching prospects and clients.

The best content will educate your audience on insurance issues. Here are four ways to communicate your competitive advantage in today’s hard market.