Sales and Marketing

With attention at a premium these days, quizzes offer organizations a way to engage users that feels personal.

In every commercial insurance transaction, there is a buyer and a seller working towards the common goal of protection for a risk. Too often this transaction is flawed. Here’s some reasons why.

Access to the right marketing can be the difference between reaching your target audience and missing the mark altogether. Here are three key elements to developing a marketing plan.

By building on connections at every level of your agency—from your internal team operations to your lead generation process—your agency can thrive even in an uncertain environment in 2021 and beyond.

How one independent agent is maintaining focus on providing positivity to others, offering pertinent information and connecting virtually as much as possible

Through online marketing funnels agencies can measure how they are being perceived, what types of people they are reaching, why they became clients and how their clients want to interact with them. Here are three steps to supercharge this framwork.

If you’re planning to refresh your agency’s brand to make it stand above the competition, consider following these five guidelines.

Agents and brokers must continue to react to the changing trends in the insurance sector to thrive. Here are three strategies to use digital marketing to connect with consumers.

Producers need to leverage their relationships to build advocates who can help them forge new customer relationships. Here are the three types of advocates and how to build them.