Sales and Marketing

As more professionals are opting to provide consulting services, the accompanying insurance exposure may not be top of mind.

Before baby boomers leave record-breaking levels of wealth to their heirs over the next two decades, agencies should start considering how to court the next generation of clients.

To reach the right audiences for your business needs, setting up a robust profile and developing applicable campaigns are key.

John Bachmann is known as a claims leader, author of “Successful Adjuster’s Playbook: The Secret Skills for Providing the Best Claim Experience” and a self-professed insurance nerd.

Hispanic consumers are an audience that the insurance industry should be focusing on. Here are three best practices for building your social media strategy​ to connect with this influential consumer group.

To create the kind of relationship with a client that will make them want to keep coming back, it’s crucial to show them your humanity and—most importantly— your vulnerability.

Top producers can model a strong work ethic and be a source of truth and insight for new staff members. However, the role of a producer is different than that of a coach or a trainer.

Use these eight tips to earn your prospective customer’s trust quickly and generate new sales leads.

Independent agencies are redefining their sales producers’ roles both inside and outside the office, which has become an innovative way to expand business.