Sales and Marketing

Here’s why your customer service representatives and account managers should take the lead with cross-selling and up-selling initiatives.

From chatbots to social media, digital is a trend that has been building for decades. Here are seven digital capabilities strongly correlated with high revenue growth.

The largest companies in the insurance industry take full advantage of paid search engine marketing. Here are three facts independent insurance agencies should keep in mind.

This strategy helps producers collaborate with prospects by providing them insights with the goal of helping them make better, more informed decisions.

While 73% of independent agents say their customers expect a fully digital experience, 91% report an increase in customers’ desire to speak to an agent when they have questions.

Agencies have the tools available to better understand audiences, update message delivery channels and reach clients in the best way possible.

Looking to bring prospects closer to your agency while still maintaining a safe social distance? Here are some tips to help create engaging marketing videos.

Marketing can feel like a stab in the dark. But what if the light switch was right at your agency’s fingertips?

All agencies have a story to tell. Here’s how your agency can connect with customers to articulate your story.

If you haven’t added voice search to your search engine optimization strategy, start now with these five pointers.