Sales and Marketing

Independent agencies are redefining their sales producers’ roles both inside and outside the office, which has become an innovative way to expand business.

You may be hesitant to jump right into a new, unfamiliar platform, so here are some of the common misconceptions agents have when considering TikTok as part of their marketing strategy.

Whether it’s reevaluating tried-and-true policies or exploring new lines, agents have several opportunities to expand this summer.

Prospecting and setting appointments via cold calling isn’t easy. Overcome the objections with these cold calling scripts.

In this episode of Agency Nation Radio, two independent insurnace agents reflect on their shared history of giving and how it brought them together as friends.

In an increasingly competitive and homogenized industry, one of the best ways you can expand your book and differentiate yourself is by entering a specialty market.

Without access to the right decision-maker, agents find themselves engaged with representatives who don’t have the authority to facilitate change or make purchasing decisions.

How do you get your agency high up on that search engine results page? One important component is backlinks.

Here are the three different selling approaches—and why only one is effective.

Having the tools to help expand the agent-client relationship and being able to employ them properly ensures the best chance of building customer loyalty and receiving referrals.