Should an Agency Record Phone Calls With Insureds?
What is the current best practice for storing those recordings in an agency management system (AMS)?
Sales and Marketing
Marketing With Direct Mail: Yes, It Works
This 150-year-old marketing channel can be a real game-changer for your firm.
J.D. Power and Big ‘I’ Study: Quoting, Communication and Flexibility Key to Agent’s Carrier Satisfaction
For the seventh year in a row, the Big “I” and J.D. Power teamed up to measure property & casualty independent insurance agent perceptions of their carriers.
How the Best Practices Process Opens the Door to Growth
To get an idea of how the Best Practices process can benefit your agency, start by picking one metric, review the results, and then use the proper tools or seek education to address the performance gaps.
A Craft Approach to Independent Agency MarTech
Building and optimizing marketing technology (MarTech) requires a mindset shift for agents. Fortunately, many agents may find that the approaches they take to other activities in their lives can be instructive.
7 Findings From the 2024 Agency Universe Study
The study looks at the independent agency ecosystem as it gains distance from the pandemic and navigates the obstacles presented by the hard market.
Let’s Get Social: Elevate Your Agency’s Social Media
On this episode of Agency Nation Radio, Joseph Cox, director of marketing at Trusted Choice®, hosts a conversation with two independent insurance agents about practical tips to elevate an agency’s social media game.
More Homeowners Shop for Coverage but Most Stay Put
A record 6.8% of all home insurance customers are actively shopping for new policies in 2024, yet only 2.2% of homeowners switched policies as a result.
Unleash Growth With Pet Insurance
Me-wow! Pet insurance is the fastest-growing property & casualty line.
8 Ways Automated SMS Is Redefining Sales and Marketing Strategies
Add texting to your marketing strategy to improve customer relationships, increased efficiency and better sales outcomes.
