Sales and Marketing

Climbing from good to great starts with an unshakable belief in yourself and a non-negotiable commitment to elevating your results.

On this episode of Agency Nation Radio, Ray Robertson, principal of Limestone Agency in Mount Sterling, Kentucky discusses his agency’s 175-year-old roots in the Bluegrass State.

From generating a digital business card to providing automated directions to a location through Waze or Google Maps, QR codes can be used in so many ways, which means the opportunities for independent agents are growing.

When looking for digital tactics that can help grow your book, two simple but powerful tools can significantly boost your close ratio: automated information capture services and personalized video proposals.

Here are five questions to help agencies generate referrals and achieve organic growth through a consistent pipeline of new prospects.

Rod Hughes is president and principal of Kimball Hughes Public Relations and has consulted with Fortune 500 corporations, startups and nonprofits alike.

Using and understanding the net promoter score (NPS) metric can help you take a proactive approach to account management.

It can be difficult for smaller insurance agencies to compete when looking for new leads and potential customers—here’s how Google Ads can help.

With its vast user base and powerful features, LinkedIn offers unparalleled opportunities to connect, engage and thrive.