Sales and Marketing

The industry must begin to rebuild relationships, truly committing to providing a better customer experience through transparency, education and innovation.

From building a brand to running paid social media ads, the world of marketing has significant nuances that agency staff miss as they concentrate on core activities like sales and service.

Negative words can have a lasting impact, often shaping how we see ourselves. The key to reprogramming your mindset is focusing on strengths and progress, especially when faced with setbacks.

How do you share who you are and what your business stands for? It comes down to purpose.

Paul Baccaro is the co-founder and CEO of Social Jazz. He is a lifelong tech junkie and spent the past 20-plus years building online products and taking them to market.

Tees-to-Green flood insurance automatically triggers payments as soon as flooding inundates a golf course.

Should the uninsured motorist/underinsured motorist limits match those on the bodily injury and property damage liability coverage?

By Daniel Smith ​Newspaper ads. The Yellow Pages. Billboards. TV commercials. Magazine ads. If you’ve ever watched the show “Mad Men,” you may have some nostalgia for the Golden Age of advertising. In the 1960s, ad copy and television were the kings of marketing. In 1967, AT&T introduced the 1-800 number and phone call marketing…

​With limited placement options, rising customer expectations and the constant scramble to stay on top of renewals, now is the time to make the most of prospecting.