Sales and Marketing

When harnessed properly, the potential for insurance agents to utilize artificial intelligence in their marketing strategies is immense.

A client has been very belligerent to agency staff throughout the years yet still stays with the agency. If the agency gives a 60-day notice, can it non-renew this client?

Agents who identify the best platforms for marketing to their specific audiences will have the best shot at consistent conversions and an influx of customers.

What is your firm’s culture? It might include a compelling value proposition or describe how you provide the best service or have cutting-edge technology. But what about your sales culture?

The best producers have a unique mindset that will not allow them to fail.

Look at your current client base. Do any of them own a business that you could collaborate with on embedded insurance?

From creating a professional website to building an email list, digital marketing strategies have become more of a task than a strategy.

The way to win in today’s increasingly automated, impersonal world is to do the opposite of what everyone else is doing—go human to human.

In a new monthly column, get to know technology-crazy Torey Maerz.

The use of certain words or phrases can suggest an insurance professional is acting as a risk advisor or fiduciary as opposed to the typical arm’s-length business relationship.