Sales and Marketing

The right mindset can help you overcome challenges, unlock potential and achieve goals that once seemed out of reach. Here are six strategies to fuel your focus to be a more successful producer.

If you’re still relying solely on Google for your agency’s search visibility, you might want to rethink your strategy. Social media is quickly becoming the new search engine for the next generation.

With factors such as an aging workforce and economic fluctuations pushing material and wage costs higher, agents can help their clients purchase adequate builders risk coverage.

Among married-couple families in 2023, both spouses were employed in nearly 50% of families, according to the U.S. Bureau of Labor Statistics. Here are three considerations for serving dual-income households.

In response to the hard market, the Big “I” national Young Agents Committee (YAC) and Trusted Choice® created the Young Agents Tactical Series. This podcast and short video series equipped emerging leaders with knowledge and resources to help better serve clients during a challenging time.

The RAP Method is a three-step practical approach to recognizing where you are, adjusting your strategies and persevering through challenges.

With the changing landscape in the personal lines market due to the hard market, personal lines agents may be thinking about diversifying their revenue.

Gonyo has worked every role in an independent agency—from working the front desk to producing—before starting her own agency at 32 years old with “minimal money in a tiny little office,” she says. Today, Blue Line Insurance has four branches and 15 employees, 14 of whom are women.

Artificial intelligence (AI) is transforming how independent agents operate, freeing agents to focus on having meaningful client conversations and providing strategic advice.