williamjones

Insurance Companies Should Earn Agents’ Business

As independent insurance agents, our value to our customers and our companies rests in our independence. We are beholden to no one. We can honestly say to clients, “We work for you.” Every insurance agent has heard this message a thousand times…

Focusing on Differentiated Value

Although there are several attributes to a brand’s value, nothing is as important as the core uniqueness, a.k.a. what makes your agency stand out in the marketplace…

The Case of the Taxed Taxidermist

It was a bad combination. My hands slippery from too much hair gel. My hairdryer roaring on high. My pet goldfish swimming without a care in the word in his bowl at my feet. Needless to say, Goldie is now floating belly up. I couldn’t just flush him

Michael Moore Doesn’t Get It—Or Does He?

In a recent issue of Insurance News & Views, IA “L-H Leads” writer Dave Evans penned the article “Michael Moore Doesn’t Get It.” In the article, Evans counters some of Moore’s claims in the film “SiCKO,” asserting that while the U.S…

Concluded

As I write my last column as president of the Independent Insurance Agents & Brokers of America, my thoughts surprisingly gravitate to my mother’s cooking! My father’s older sibling was our beloved Uncle Spaghetti. His real name was Uncle Tony, but my br

CGL Coverage for Undeclared Premises

The Big “I” Virtual University “Ask an Expert” service recently received the following inquiry: “The named insured is a corporation. The sole stockholder personally owns a piece of land on which the corporation parks its vehicles. A pedestrian tripped on

Breathe New Life into a Stale Brand

Your brand is what sets your agency apart and makes it memorable to customers. If you think your brand is starting to get stale, it might be time to give it some new life…

Flurry of Activity in Congress

Heading into the traditional summer recess, Congress took action on a number of issues important to the insurance industry. First, Congress moved one step closer to extending the terrorism risk insurance program that provides much-needed federal reinsu

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