williamjones

Do You Deserve Your Customers’ Money? Just Ask.

I was eating lunch with a co-worker when the restaurant’s cook came out and asked for our opinion on the new lunch special. While we gave mostly positive feedback, we also were very clear about the problems.

Get a Soft-Market Boost

These days, it’s probably difficult for principals to determine if their firm is an insurance agency or a marketing and sales organization that sells insurance. As operational issues such as providing automated certificates of insurances and other transac

Keeping Up with the Joneses

Is your agency growing its revenue? Do you produce an adequate net margin? Most important—do you know the answers to both of these questions?

A New Breed

Four thousand new independent insurance agencies formed in two years. Many seasoned independent agency principals are asking themselves: Just who are these people?

Congress Opens with Big To-Do List

As the House and Senate convened the 112th Congress, the Big “I” Capitol Hill team was already hard at work making sure the association’s 300,000 members have a voice in Washington.

Congress Turns the Page

Last year may have been the busiest 12 months ever for our Capitol Hill team. Congress embarked upon sweeping reforms of the financial services and health care industries and, in many cases, our members’ very livelihoods were at stake.

Branding in the Fourth Dimension

Many new entrepreneurs agree that establishing a brand is absolutely critical to long-term, sustainable growth. And then comes the question of doom to the marketing consultant: “So, um, how much does a logo cost?”

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