Most agents use Facebook to interact professionally with clients and friends, creating an agency Facebook business page and asking contacts to become fans. But should you use Facebook advertising in the same way?
Waiting on hold. Faxing underwriting forms. Apologizing to customers for insurance company errors. Sound familiar? You and your staff have long accepted this conduct as status quo—but today’s consumer expects a different experience.
Since 2000, Kaplansky Insurance Agencies has acquired 19 agencies and increased revenue five-fold. Business is on pace to double in three to four years. Sole owner Ely Kaplansky, 62, acknowledges that buying other businesses is a game-changer.
Former NASA aerospace engineer Juan J. Padron, 45, is typically analytical in running the independent insurance agency he co-owns with his brother and sister-in-law.
By: Volume 111, No. 9
Best practices agencies know spread per employee is important. But there’s more where that came from. Here are the other performance metrics that deserve your attention.
Your agency is sitting on a gold mine of analytics. But what to do with it? Start by defining what you want to know.
Are you so focused on sales results you’re ignoring what your producers are actually doing? Here’s how to measure the performance benchmarks that really count.
Many agencies are starting to expand their business reach beyond the confines of one metropolitan area. Here’s how to make sure your right hand knows what your left hand is doing.
While major cyber crimes against large retailers like Target and Neiman-Marcus tend to receive all the ink, small businesses are actually the easiest prey. Are you taking advantage of this growing sales opportunity?
