williamjones

From the Front Lines: Restaurants

Rene Hernandez asked a lot of questions when he started out in insurance. That strategy became a theme in his career—especially after he decided to leverage local relationships and become an expert in insuring restaurants.

From the Front Lines: Personal Auto

Some argue that personal auto insurance has become a commodity. But independent agent Samuel Bennett emphasizes coverage, not price, as the “beginning, middle and end” of conversations with clients.

Build a Digital Sales Culture

Did you know that 80% of sales require five follow-up calls after the meeting, but 44% of salespeople give up after one follow-up? Leveraging a sales automation tool is critical for agencies in building a book of business and driving sales from prospect t

May 2016

By: Volume 113, No. 5

Tools of Engagement: Using Social Media for Marketing

Facebook, Twitter, LinkedIn—you’re familiar with social media in your personal life, but are you leveraging it for your business as well? Your agency can’t ignore social anymore. Here’s how to start.

In the Hot Seat: Private Company D&O

D&O claims against public companies have subsided since the 2008 recession. Now, it’s private company D&O in the spotlight. Find out what’s going on in this high-profile market—and how can you leverage it to grow your agency’s book.

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