Sales and Marketing

Fight the Seven Branding Challenges

Regardless of how much money your agency earns in a year, there are a number of branding challenges common for all independent insurance agencies. How many of the following seven challenges have you found yourself facing?

Marketing to Millennials

The Millennial generation, born in the general timeframe of 1977 and 1998, is just beginning to enter the workforce—which means you need to start paying attention to them as potential young producers at your agency. Members of this 75 million person group

Leadership and Branding: The Role of the CEO

A recent report by Goldman Sachs discussed the coming of age of the Asian century. The report analyzed the impending domination of China and India as economic and technological powerhouses in the global scene.

The Volunteer Spirit Within

As I prepare for my year leading IIABA as chairman, I have been spending a lot of time reflecting on why my volunteer work has become such a significant part of my life. I can’t tell you how many times I’ve been asked, “So why do you do this stuff?” or “W

Wanted: Extreme Messaging Makeover

Have you ever driven past a billboard that would cause an accident if anyone actually read the whole thing? Or wished that a salesperson would stop blabbering about how perfect their product or service is?

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