TrustedChoice.com announced an expanded partnership with the Big “I” which is set to ensure that when shoppers are looking online for an independent agent in their city, they’ll find a Trusted Choice® independent agent.
Through online marketing funnels agencies can measure how they are being perceived, what types of people they are reaching, why they became clients and how their clients want to interact with them. Here are three steps to supercharge this framwork.
If you’re planning to refresh your agency’s brand to make it stand above the competition, consider following these five guidelines.
Agents and brokers must continue to react to the changing trends in the insurance sector to thrive. Here are three strategies to use digital marketing to connect with consumers.
Producers need to leverage their relationships to build advocates who can help them forge new customer relationships. Here are the three types of advocates and how to build them.
A study released this week by J.D. Power in alliance with the Big “I” highlights consumers’ need for a more personalized approach and areas in which independent agents need to up their game in order to remain competitive.
When a customer sends you a cancellation request, do you follow up with a letter asking if there is a problem?
By structuring your agency’s website content around keywords potential readers are searching for, you can bring in traffic and even new customers. Here are six steps to create a solid content plan.
Consistently creating content for your agency’s blog helps nurture customers’ trust and respect for you as an insurance authority. Here are four ways to design a powerful online presence.
The pandemic has forced agencies to go digital, and a balance is needed to move forward by appealing to digitally-savvy audiences without alienating more traditional customers.
