Sales and Marketing

John Bachmann is known as a claims leader, author of “Successful Adjuster’s Playbook: The Secret Skills for Providing the Best Claim Experience” and a self-professed insurance nerd.

Hispanic consumers are an audience that the insurance industry should be focusing on. Here are three best practices for building your social media strategy​ to connect with this influential consumer group.

To create the kind of relationship with a client that will make them want to keep coming back, it’s crucial to show them your humanity and—most importantly— your vulnerability.

Top producers can model a strong work ethic and be a source of truth and insight for new staff members. However, the role of a producer is different than that of a coach or a trainer.

Use these eight tips to earn your prospective customer’s trust quickly and generate new sales leads.

Independent agencies are redefining their sales producers’ roles both inside and outside the office, which has become an innovative way to expand business.

You may be hesitant to jump right into a new, unfamiliar platform, so here are some of the common misconceptions agents have when considering TikTok as part of their marketing strategy.

Whether it’s reevaluating tried-and-true policies or exploring new lines, agents have several opportunities to expand this summer.

Prospecting and setting appointments via cold calling isn’t easy. Overcome the objections with these cold calling scripts.