Sales and Marketing

If you want to improve your local listings and ensure consumers in your area choose your business over other local insurance agents or companies, then you must start prioritizing local SEO.

Drago, marketing manager at The Penn Mutual Life Insurance Company, spoke with Independent Agent magazine about how agents can best use marketing resources to strengthen their businesses.

Here are four ways for insurance agents to get themselves in front of potential customers on a local level.

Some opportunities need more focus—enough that you should make a big play to win them.

Megan Bell leads Falvey Insurance Group’s marketing and communications and customer experience initiatives. She is also the co-chair of Falvey’s Volunteerism & Philanthropy Committee and created the Women at the Helm speaker series in 2022.

Cybercriminals like to target small businesses’ social media accounts—here’s how to keep your accounts safe.

Text messaging is a quick, direct and often underutilized way to contact potential clients. But what’s the most effective way to do this?

When harnessed properly, the potential for insurance agents to utilize artificial intelligence in their marketing strategies is immense.

A client has been very belligerent to agency staff throughout the years yet still stays with the agency. If the agency gives a 60-day notice, can it non-renew this client?