Agency Operations

The leaders who excel in the age of artificial intelligence (AI) will be those who lean harder into the human touch when it matters most.

Catastrophe season can stretch even the most experienced insurance professionals to their limits. Between managing claims and fielding urgent questions, staying organized and efficient becomes key to success.

“It’s all about embracing artificial intelligence (AI),” says young agent Audriana Misic. “Not to replace people but to make what we do more efficient and effective.”

When Michelle O’Connor and her husband started their insurance agency 25 years ago, they knew from the very beginning that joining the Independent Insurance Agents of North Carolina was a must.

Data, connectivity, artificial intelligence, and people and culture are the focus of the Big “I” Agents Council for Technology’s (ACT) updated strategy.

Before implementing artificial intelligence in your agency, understand the product and what it can do, Test the product before purchasing it, and simultaneously use human processes.