Communication Key to Retaining Small Commercial Accounts as Premiums Rise
Small commercial customers are more likely than ever to consider moving their business to another insurer at renewal, according to J.D. Power.

Small commercial customers are more likely than ever to consider moving their business to another insurer at renewal, according to J.D. Power.
More than one-third of U.S. personal auto insurance customers are dissatisfied with their insurance and those with higher overall lifetime value profiles are most likely to leave, according to J.D. Power.
In response to the hard market, the Big “I” national Young Agents Committee (YAC) and Trusted Choice® created the Young Agents Tactical Series. This podcast and short video series equipped emerging leaders with knowledge and resources to help better serve clients during a challenging time.
A record 6.8% of all home insurance customers are actively shopping for new policies in 2024, yet only 2.2% of homeowners switched policies as a result.
The newly expanded resource—which builds upon the toolkit first published in July 2023—covers a wide range of updates and strategies for navigating the challenges posed by the hard market.
Client communication, retention, technology and team morale are among agents’ top priorities in adapting to the hard market.
The toolkit assists Big “I” member agencies in navigating the current insurance market and helps them effectively communicate with their clients.