Strategies

Your agency’s marketing channels should build off one another for greater messaging impact and more successful lead nurturing.

Sometimes, policies with this endorsement are the only ones available to clients, including those with high-value historic homes. What is an appropriate disclaimer to explain this?

Most employees want feedback to improve their performance. Viewing it as a collaborative process can make the experience more positive for both parties.

A top marketing challenge today is finding new and innovative ways to stop the scroll, connect authentically and break through clutter to build trust and create tangible value.

How do you explain how a wind or hail buyback policy works? And is a deductible applied to these types of policies?

​A carrier is adding BP 04 71 Exclusion – Volunteer Workers to every business owners policy, even on BOPs for contractors. The agent doesn’t understand why a carrier would want this exclusion on an entity with little to no volunteer exposure.  In C. Who Is An Insured, the BOP includes: Your “volunteer workers” only while performing duties related…

Independent agents can transform how customers perceive value in insurance, guiding them through a challenging and evolving market.

By Mia McGowan ​For many insurance customers, the first encounter they have with your agency is through your website. This initial impression sets the tone for your relationship with potential clients. A strong, easy-to-navigate website not only highlights the professionalism of your agency but can also help build trust. By focusing on user-friendly navigation, you can increase…

By Scott Freiday In the highly competitive and evolving insurance landscape, independent agency owners face a unique set of challenges and myriad capital needs to sustain their growth. As we head into 2025, there is a greater sense of urgency for agencies to invest in technology and talent and make strategic mergers & acquisitions (M&A). The average…

An admitted carrier in Texas tried to nonrenew a commercial umbrella policy that was due to renew in 30 days. However, the Texas insurance code says insureds must be notified of a nonrenewal 60 days before renewal. When the agent mentioned this, the carrier said it would extend coverage for another 30 days and then…