Strategies

Here’s what clients value most from their insurance agents, according to a ClientCircle study.

Everyone gets jazzed about customer branding. But it really begins with the brand inside your four walls: your culture.

Tips to make sure your website appears in the sea of search results on Google and any other search engine.

Consumers want to place their business with companies that care. Here’s why your agency should be visible and vocal about community involvement.

Embedding community service into your company culture provides multiple touchpoints throughout the year to energize employees and live your values.

Overcoming objections can feel uncomfortable for many agents, however it can be a chance to address the most common client objections and to learn how to overcome them.

With LinkedIn’s recent and ongoing algorithm changes, here are six tips to adjust your posts to drive engagement and outcomes.

As wildfires, tornadoes and floods continue to disrupt the lives of millions across the U.S., our industry must face a hard truth: The current insurance purchasing journey often fails both consumers and the agents trying to serve them.

Keeping an existing client is far more cost-effective than chasing down a new one. But with more competition and less opportunity for face-to-face contact with customers, how can you stay top of mind?

With restrictions on new business, carriers pulling out of the market, agency commissions taking cuts and underwriting giving the word “difficult” a whole new meaning, it’s no wonder coastal agencies have felt the impact of the last few years.