Strategies

Consumers want to place their business with companies that care. Here’s why your agency should be visible and vocal about community involvement.

Despite growing awareness of home protection tools, most homeowners aren’t taking action. Discover how independent agents can bridge the gap and lead the charge in proactive risk prevention. 

With LinkedIn’s recent and ongoing algorithm changes, here are six tips to adjust your posts to drive engagement and outcomes.

Your website is more than a page on the internet—it’s your digital front door and the first impression many prospective clients have of your business.

Setting up business accounts and maintaining a consistent presence on various platforms can significantly boost your online visibility and engagement.

Your agency’s marketing channels should build off one another for greater messaging impact and more successful lead nurturing.

A top marketing challenge today is finding new and innovative ways to stop the scroll, connect authentically and break through clutter to build trust and create tangible value.

By Mia McGowan ​For many insurance customers, the first encounter they have with your agency is through your website. This initial impression sets the tone for your relationship with potential clients. A strong, easy-to-navigate website not only highlights the professionalism of your agency but can also help build trust. By focusing on user-friendly navigation, you can increase…

By Daniel Smith ​Newspaper ads. The Yellow Pages. Billboards. TV commercials. Magazine ads. If you’ve ever watched the show “Mad Men,” you may have some nostalgia for the Golden Age of advertising. In the 1960s, ad copy and television were the kings of marketing. In 1967, AT&T introduced the 1-800 number and phone call marketing…

This 150-year-old marketing channel can be a real game-changer for your firm.