Client Communication

Here’s how independent insurance agents are prioritizing low-tech interactions for high-impact payoffs in marketing, sales and customer service.

Many agencies struggle with marketing because they aren’t sure what results they are hoping for. A good way to think of digital marketing campaigns is as a tool your agency uses to create simple conversations.

For small and midsize independent insurance agencies, 2026 is the best and the hardest time to market a business. The industry is steady, technology is smarter and customers are always within reach. Yet, staying visible in a nonstop digital world takes more energy than ever.

Data has evolved from a back-office function to a front-line strategic tool for independent insurance agencies.

The leaders who excel in the age of artificial intelligence (AI) will be those who lean harder into the human touch when it matters most.

Consumers want to place their business with companies that care. Here’s why your agency should be visible and vocal about community involvement.

Retaining clients can be challenging when faced with carriers withdrawing from markets, steep rate increases and an onslaught of remarketing requests from customers.

This 150-year-old marketing channel can be a real game-changer for your firm.

Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.