Client Communication

In a world driven by technology and convenience, customers expect to access all types of services through their phones. And consumers with insurance policies are no exception. 

From generating a digital business card to providing automated directions to a location through Waze or Google Maps, QR codes can be used in so many ways, which means the opportunities for independent agents are growing.

Text messaging is a quick, direct and often underutilized way to contact potential clients. But what’s the most effective way to do this?

What should agents be doing today to reach the clients of tomorrow? Here are three tips to reach the next generation of insurance consumers.

Whether you’re offering friendly advice or a sense of reassuring authority, video marketing allows your brand persona to shine.

How handwritten cards can increase your agency’s retention rates.

Agencies have the tools available to better understand audiences, update message delivery channels and reach clients in the best way possible.

Agents and brokers must continue to react to the changing trends in the insurance sector to thrive. Here are three strategies to use digital marketing to connect with consumers.

Consistently creating content for your agency’s blog helps nurture customers’ trust and respect for you as an insurance authority. Here are four ways to design a powerful online presence.

The pandemic has forced agencies to go digital, and a balance is needed to move forward by appealing to digitally-savvy audiences without alienating more traditional customers.