Safeco Rebrand to Liberty Mutual: What Independent Agents Need to Know
The transition to a single brand is designed to strengthen the company’s ability to serve and invest in independent agents for the long term.
The transition to a single brand is designed to strengthen the company’s ability to serve and invest in independent agents for the long term.
For small and midsize independent insurance agencies, 2026 is the best and the hardest time to market a business. The industry is steady, technology is smarter and customers are always within reach. Yet, staying visible in a nonstop digital world takes more energy than ever.
Agencies have the tools available to better understand audiences, update message delivery channels and reach clients in the best way possible.