For small and midsize independent insurance agencies, 2026 is the best and the hardest time to market a business. The industry is steady, technology is smarter and customers are always within reach. Yet, staying visible in a nonstop digital world takes more energy than ever.
Consumers want to place their business with companies that care. Here’s why your agency should be visible and vocal about community involvement.
“My favorite part about being an agent is empowering people and letting them know that they don’t have to do this alone,” says young agent Kendra Garrett. “That empowers me when I know I’ve positively affected somebody’s life, especially when it comes to their finances.”
