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This year’s conference continued to debunk the myth that technology will replace insurance agents, making it clear that agents are not becoming obsolete—they’re evolving.

In general, attitudes around implementing artificial intelligence (AI) are mixed, with 64% of principals interested in how AI can improve their business, says a Safeco and Liberty Mutual study.

A key theme of this year’s Applied Net 2024 event was cutting through the noise associated with artificial intelligence (AI) technology and driving productivity for agencies large and small.

By leveraging Planck’s artificial intelligence (AI) tools, Applied seeks to significantly expand its AI capabilities into areas including marketing, underwriting and renewals.

The toolkit provides resources for mastering AI prompts, using AI for search engine optimization (SEO), auditing an AI chatbot, ethics and best practices, and more.

This year’s conference focused on generative artificial intelligence (AI) and the industry’s accelerated acceptance of AI to extract data to deliver better outcomes in underwriting, claims, service and sales.

The toolkit provides resources for mastering AI prompts, using AI for search engine optimization (SEO), auditing an AI chatbot, ethics and best practices, and more.