Retention Success Happens Beyond Renewal, Says Liberty Mutual Study
After several years of hard market conditions, agencies are renewing emphasis on retention—and those making the most progress are not relying on renewal conversations alone.
After several years of hard market conditions, agencies are renewing emphasis on retention—and those making the most progress are not relying on renewal conversations alone.
The independent agency channel maintains a strong position amid improving underwriting results.
An independent agency business listing on the site is included with Big “I” membership.
As personal auto policy shopping reached historic highs, distracted driving also increased, especially among older drivers.
April delivered must-read insights for independent agents, including the retirement of the Safeco brand, hurricane season outlook and member recognition at the 2026 Big “I” Legislative Conference.
For more than a year, the Big “I” worked constructively with Fannie Mae and Freddie Mac to revise their property insurance requirements for federally backed mortgages.
New Big “I” survey reveals that only 3 in 10 Americans (31%) review or shop for insurance each year, with many waiting until premiums increase, major life changes occur, or coverage issues arise.
The new year kicked off with hard-won pieces of advice from seasoned agency leaders, plus Big “I” Virtual University experts’ takes on whether a first named insured can cancel a homeowners policy without the signature of the second.
December looked at the 2025 Atlantic hurricane season, the impact of claims management on customer experience, state requirements for paid leave and time off. Plus, state regulations on artificial intelligence (AI) as well as a review of 2025’s top stories.
Liberty Mutual awarded four Big “I” members for embracing innovative technologies, bringing value to their customers and empowering their employees.