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The toolkit provides resources for mastering AI prompts, using AI for search engine optimization (SEO), auditing an AI chatbot, ethics and best practices, and more.

The latest research from Liberty Mutual and Safeco explores how the hard market is impacting both agents and customers and how agents can improve customer satisfaction and retention.

The increase in auto insurance shopping is prompted by soaring auto insurance costs, with a 22.2% year-over-year increase in the average cost of auto insurance through the end of February.

Client communication, retention, technology and team morale are among agents’ top priorities in adapting to the hard market.

As auto insurance shopping rates rose during the fourth quarter of 2023, carrier retention rates dropped.

As many as 46% of Americans have considered or have already taken a higher deductible to save money on insurance, while 22% have considered going uninsured to save money.

Four Big “I” members were recognized for implementing cutting-edge technology, investing in recruiting and training top talent, and finding creative ways to position their agencies for long-term growth.

Best Practices agencies continue exceptional organic growth and invest in young producer development, according to the latest study update.

The toolkit assists Big “I” member agencies in navigating the current insurance market and helps them effectively communicate with their clients.

Here’s what to do if your agency website is targeted by a demand letter.