Strategies

Can you fulfill a contractor’s request for a certificate of insurance without a certificate holder name so they can provide it as proof of insurance?

Marketing automation—designed to streamline your marketing tactics—drives an average 14.5% increase in sales productivity while cutting time spent on marketing down to one hour a week.

New technologies make it simple to convey information, even when you’re not in the same room with prospects.

Personal auto shoppers have high standards when it comes to website capabilities. Ensure your website isn’t inhibiting potential sales—or pushing current clients to other agencies to service their needs.

Did you know that 80% of sales require five follow-up calls after the meeting, but 44% of salespeople give up after one follow-up? Leveraging a sales automation tool is critical for agencies in building a book of business and driving sales from prospect t

If you don’t know anything about the Snapchat app, you and your business could be missing out on a valuable marketing tool—and a crucial demographic.

Most prospective clients will research your business online before contacting you. Use these three steps to build your presence and start attracting more leads.

Here are a few key aspects to consider planning for as we look forward to the threats of severe spring weather—and the unexpected risks of isolated incidents that could spell disaster for your agency.

You’ve probably seen businesses in your community earn the coveted “best place to work” awards. Here are five initiatives, programs and ideas that’ll make your employees look forward to their jobs.

Have a client who pays inconsistently, files fictitious claims or fails to report new drivers? Here’s how to handle it, along with resources that address whether or not you’re obligated to continue serving them.