Strategies

To avoid losing control of the sale and a prospect’s attention, plan for more meaningful follow-up by incorporating a rather simple sales strategy.

As the digital marketplace evolves, the path to identifying and nurturing leads will also change. Here are three ways to get your agency started with digital marketing.

How do agencies keep up with the fluctuating laws and regulations governing the industry across multiple jurisdictions? These three strategies can help you remain compliant.

Smart agency owners recognize that cash flow is a better determinant of value than revenue. When analyzing cash flow, every owner should pay attention to two important considerations.

Account managers are often inundated by tedious, disparate tasks under time crunches and with little margin for error. Here are four ways to reverse the burnout trend.

Networking is a key strategy to strengthen and develop your agency’s business opportunities, reputation and even friendships. Here are seven ways to take your networking to the next level.

If you’re a commercial agent, your next customer is probably on LinkedIn. Here’s a five-step strategy to make LinkedIn an integral part of your marketing mix.

Big data provides organizations with deep insights into employees’ performance and motivation—or lack thereof. Here are five ways you can use big data to boost employee engagement.

Honing your craft is imperative in the insurance business—and the acting business. Here are seven tips from the actor’s toolbox to up your producing game.

To create producers that can achieve early and ongoing success, agencies must reevaluate their approach and embrace a new way of thinking when it comes to producer training.