Strategies

If you’re a commercial agent, your next customer is probably on LinkedIn. Here’s a five-step strategy to make LinkedIn an integral part of your marketing mix.

Big data provides organizations with deep insights into employees’ performance and motivation—or lack thereof. Here are five ways you can use big data to boost employee engagement.

Honing your craft is imperative in the insurance business—and the acting business. Here are seven tips from the actor’s toolbox to up your producing game.

To create producers that can achieve early and ongoing success, agencies must reevaluate their approach and embrace a new way of thinking when it comes to producer training.

As insurance advisors, we need to begin laying the foundation for the future today so we can remain relevant to our clients and other stakeholders. Here are the top three things we should be working on every week in 2020.

The No. 1 way to combat competitors from siphoning off your customers is to adapt. Here are three ways Google Ads could be the missing link in your marketing strategy.

Learn three more ways smart forms save your agency time and streamline your clients’ experience.

One of the biggest opportunities for independent agents lies in the millennial market. Here are three ways you can step up your digital game and appeal to the largest consumer segment for years to come.

Being a top-class independent insurance agent doesn’t necessarily make you and your business referral worthy—you need to work even harder than that.

By defining and maintaining an agency-wide sales approach, your agency can create a uniform, consistent message to potential clients. Here are three ways your agency can benefit.