8 Strategies for Improving Client Retention
Keeping an existing client is far more cost-effective than chasing down a new one. But with more competition and less opportunity for face-to-face contact with customers, how can you stay top of mind?

Keeping an existing client is far more cost-effective than chasing down a new one. But with more competition and less opportunity for face-to-face contact with customers, how can you stay top of mind?
With restrictions on new business, carriers pulling out of the market, agency commissions taking cuts and underwriting giving the word “difficult” a whole new meaning, it’s no wonder coastal agencies have felt the impact of the last few years.
A carrier added the endorsement to a commercial general liability form and says that the endorsement adds liquor liability to the policy, as it eliminates the liquor liability exclusion.
The right technology provider can be a game-changer for your agency, delivering positive downstream impacts that extend beyond operational efficiency.
If the insured has a claim outside the 500-mile radius, will the claim be covered? Is there a chance the carrier may wish to nonrenew or cancel?
If you’re still relying solely on Google for your agency’s search visibility, you might want to rethink your strategy. Social media is quickly becoming the new search engine for the next generation.
Consider these five strategies if stress and burnout is forcing you to consider selling your agency.
A client’s commercial property suffered wind damage. Repair estimates were approved, but weather delayed the repair and the costs increased. The adjustor is denying the additional repair costs.
Tax planning increases an agency’s profitability without sacrificing critical assets like laying off staff or downgrading software.
With factors such as an aging workforce and economic fluctuations pushing material and wage costs higher, agents can help their clients purchase adequate builders risk coverage.