Strategies

8 Strategies for Improving Client Retention

Keeping an existing client is far more cost-effective than chasing down a new one. But with more competition and less opportunity for face-to-face contact with customers, how can you stay top of mind?

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4 Tips to Navigate Hard Coastal Insurance Markets

With restrictions on new business, carriers pulling out of the market, agency commissions taking cuts and underwriting giving the word “difficult” a whole new meaning, it’s no wonder coastal agencies have felt the impact of the last few years.

Is Google Dead? Why Social Media Is Taking Over Search

If you’re still relying solely on Google for your agency’s search visibility, you might want to rethink your strategy. Social media is quickly becoming the new search engine for the next generation.

How Tax Planning Can Accelerate Agency Growth

Tax planning increases an agency’s profitability without sacrificing critical assets like laying off staff or downgrading software.

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How to Help Construction Clients Navigate Wage and Materials Inflation

With factors such as an aging workforce and economic fluctuations pushing material and wage costs higher, agents can help their clients purchase adequate builders risk coverage.

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