Strategies

Every agency needs a growth strategy. Use these questions to build marketing personas that will help you reach your ideal customers.

At a time when operational excellence is critical, choosing the right marine carrier partner is more important than ever. Use these five questions to help identify the best partner for you.

The digital marketing arena is changing quickly—and 2023 will only bring more changes. Here are six tricks independent insurance agencies can keep up their sleeve.

While influencer marketing has been a marketing buzzword for years, it can seem daunting to incorporate it into your marketing plan. Here’s how to get started.

Avoid these scenarios when training new producers to give them the support and structure they need.

Many agencies are investing significantly in developing training platforms and initiatives, or outsourcing producer coaching and training to reduce underperformance and producer failure rates.

Is it best practice to ensure that the personal umbrella policy effective date aligns with the date on the homeowners policy, personal auto policy or any other underlying coverage?

PDFs remain an important resource for organizations that are interested in maintaining the security of information they are sharing.

Why would premium be charged on values that exceed the limit of coverage?

For independent agencies to continue to grow and attract top new talent, they need to develop a genuine belief that the only way forward is tech-forward.