Strategies

The ’80s Called and They Want Their Marketing Back

By Daniel Smith ​Newspaper ads. The Yellow Pages. Billboards. TV commercials. Magazine ads. If you’ve ever watched the show “Mad Men,” you may have some nostalgia for the Golden Age of advertising. In the 1960s, ad copy and television were the kings of marketing. In 1967, AT&T introduced the 1-800 number and phone call marketing…

BPP vs. PPO: Contractor Storing Materials Purchased by Client

If a contractor receives payment before delivering the materials to the final installation point, are the materials still business personal property or have they become the personal property of others?

Bricks Blocks Sacks at Pallets Construction Material Open Storage Warehouse

Why Is EBITDA Crucial for Agency Valuation?

In the market right now, prospective buyers are not determining the price they will pay for an agency based on revenue alone, but instead on earnings before interest, taxes, depreciation, and amortization (EBITDA).

Is Cyber Insurance Ready for Future Tech Risks?

What can the CrowdStrike outage teach us about the evolving role of cyber insurance and governance in an increasingly digital world? Learn how this event is reshaping industry standards.

5 Labor Market Trends to Watch as 2024 Ends

In today’s changing workplace, long-term business readiness revolves around an organization’s ability to attract and retain diverse talent from a wide range of skill sets.

Are Your Customers Protected From Cybercrime? 

Cyber insurance is just one component in protection from cybercriminals. By recommending these additional strategies to customers, you can position yourself as a trusted advisor.  

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