williamjones

The Case of the Keyed-Up Kentuckian

The dishes at the potluck dinner I was attending made me long for prison food. Tiny hot dogs in mystery sauce, ambrosia salad and green bean casserole littered the oak dining table. I was about to give up and order takeout when I noticed an intriguing sce

Many Hats, One Niche

Practice groups focused on selling multiple products to niche sectors gain popularity.

Get Your Piece of the Stimulus

We are in the midst of a perfect storm in the benefits industry. Government contractors—and the independent insurance agents who serve them—have never had so much opportunity mixed with so much challenge. If you’re looking for new clients or even new ways

Branding for a Target Market

Most companies already have a brand—they just may not be aware of it. Branding is what others say when they want to describe your agency to someone else. Your brand becomes whatever words and descriptions they use.There’s no such thing as a good or bad br

BAP Towing Coverage

An auto collision occurred in a remote location, and the resulting towing bill of $457 was declined by the adjuster since no towing and labor coverage was purchased by the insured. However, the policy requires the owner to protect the property from furthe

Why You Need Trusted Choice

Your agency has a strong brand in your local community. So, why do you need Trusted Choice®? You need Trusted Choice® because it makes your local agency brand much stronger…

The Case of the Risky Business Owner

A woman was staring greedily at my Kamchatka, which was shamefully exposed. For those of you unfamiliar with Risk, the classic board game of world domination, Kamchatka is a territory in Asia—a continent I have fought bitterly to keep intact for the bett

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