Nearly 70% of Americans Are Reviewing Their Insurance Policies
As many as 46% of Americans have considered or have already taken a higher deductible to save money on insurance, while 22% have considered going uninsured to save money.
Sales and Marketing
How to Turn Agency Critics into Agency Advocates
Using and understanding the net promoter score (NPS) metric can help you take a proactive approach to account management.
AN Radio: Navigating Client Communications in a Hard Market
Kelly Donahue-Piro, owner of Agency Performance Partners, sits down with two experienced agency presidents to share advice for how to interact with clients in the hard market.
Trusted Choice® Launches Hard Market Toolkit
The toolkit assists Big “I” member agencies in navigating the current insurance market and helps them effectively communicate with their clients.
Marketing Technology: Get More by Doing Less
Through industry consolidation and collaboration, it is becoming easier to stay on top of digital marketing trends.
Take It from Grandma: Send a Card and Watch Your Agency Grow
How handwritten cards can increase your agency’s retention rates.
Growing Through Account Rounding: Why Is It So Hard?
Existing client growth is challenging. Here are three ways agencies can better serve their clients and grow revenues.
Are You Leveraging the Right Team for Cross-Selling?
Here’s why your customer service representatives and account managers should take the lead with cross-selling and up-selling initiatives.
Building Your Book of Advocates
Producers need to leverage their relationships to build advocates who can help them forge new customer relationships. Here are the three types of advocates and how to build them.
