Big ‘I’ Expands Trusted Choice® Hard Market Toolkit
The newly expanded resource—which builds upon the toolkit first published in July 2023—covers a wide range of updates and strategies for navigating the challenges posed by the hard market.
Sales and Marketing
Half of Auto Insurance Consumers Are Shopping for New Policies
The increase in auto insurance shopping is prompted by soaring auto insurance costs, with a 22.2% year-over-year increase in the average cost of auto insurance through the end of February.
Trusted Choice Survey: How Agents Are Adapting to the Hard Market
Client communication, retention, technology and team morale are among agents’ top priorities in adapting to the hard market.
Home and Auto Insurance Shopping Increases
As auto insurance shopping rates rose during the fourth quarter of 2023, carrier retention rates dropped.
Young Agents Take On the Hard Market: Talking Renewal Tactics
The Big “I” Young Agents and Trusted Choice® are teaming up to bring you the first episode in a special hard market bonus podcast series on Agency Nation Radio.
Nearly 70% of Americans Are Reviewing Their Insurance Policies
As many as 46% of Americans have considered or have already taken a higher deductible to save money on insurance, while 22% have considered going uninsured to save money.
How to Turn Agency Critics into Agency Advocates
Using and understanding the net promoter score (NPS) metric can help you take a proactive approach to account management.
AN Radio: Navigating Client Communications in a Hard Market
Kelly Donahue-Piro, owner of Agency Performance Partners, sits down with two experienced agency presidents to share advice for how to interact with clients in the hard market.
Trusted Choice® Launches Hard Market Toolkit
The toolkit assists Big “I” member agencies in navigating the current insurance market and helps them effectively communicate with their clients.
Marketing Technology: Get More by Doing Less
Through industry consolidation and collaboration, it is becoming easier to stay on top of digital marketing trends.
