In a perfect world, marketing provides sales with valuable, relevant content that helps convert an interested prospect into a brand evangelist and lifetime customer. But we know it’s not always that simple.
In insurance, the perception persists that the millennial market is a tough one to crack. Here are three reasons why independent agents should be much more optimistic.
When you’re selling a product on a recurring basis, there are opportunities at every stage of the sales cycle to personalize your outreach—from pre-sale through renewal.
Becoming a niche seller takes commitment and a plan, but the rewards can be immense.
An agent’s commercial client plans to hire an intern who is not affiliated with a university. The intern will not be paid and will be at the office shadowing an employee for a few hours a week.
It’s one thing to create an agency marketing budget in the first place—it’s another thing entirely to execute it.
Scripting removes the pressure many producers feel.
If you want your agency to be a success, making customer acquisition your top priority is a mistake. Customer retention is a far more profitable priority.
The reasons for dumping paper are clear: It wastes money, slows down processes and diverts time away from generating new business. But if you’re confused about how to ring in the changes, start by taking these three easy steps.
Rising interest rates can indicate a stronger and growing economy, meaning more money for consumers to spend. Higher consumer spending can lead to an increased need for insurance. Here’s what it means for your agency’s growth.
