Strategies

When harnessed properly, the potential for insurance agents to utilize artificial intelligence in their marketing strategies is immense.

A client has been very belligerent to agency staff throughout the years yet still stays with the agency. If the agency gives a 60-day notice, can it non-renew this client?

Used correctly, this data can prompt real, actionable insights that lead to better financial decisions, higher retention, better recruitment, improved company culture and more.

Learn five tips to dive into this profitable market and reel in more business from existing home and auto accounts.

The reality is that an increasing number of consumers choose to deal with digitally innovative companies in the insurance sector.

Agents who identify the best platforms for marketing to their specific audiences will have the best shot at consistent conversions and an influx of customers.

To grant a permit for a driveway, the county is requiring the property owners to add the county as an additional insured, which the carrier won’t do.

Retaining current employees is a proactive measure employers should prioritize this year and beyond.

Here are three reasons why independent agency owners must evolve into agency leaders to ensure their future success.

A firewood company has $500,000 of stock on 12 acres, but the business personal property policy says it is only covered with 100 feet of the building.