williamjones

The Life Cycle of a Brand

In our consulting practice, we work with big companies, small companies, old companies and new companies. While the actual laws of branding never change regardless of an agency’s size, which laws are most relevant for a particular agency often do…

Who’s Afraid of the Big, Bad Bank?

In 2000, former Big “I” President Tom Baker Jr., who’d sold his agency not long before to another agency, took over the insurance operations of the Wallace State Bank in Houston. When the bank expressed reservations about the insurance business five years

Inside Young Agents’ Shifting Paradigms

Customers’ expectations are changing, and agencies need to make a paradigm shift to remain competitive in the future, according to young agents who participated in the ACT Strategic Future Issues Work Group’s focus group during the Big “I” Young Agents Co

Independent Agents and Congress Team Up in 2007

It was another productive year for the Big “I” in Congress thanks to the grassroots work of independent agents. Even in a busy year on Capitol Hill, many insurance issues were front and center in 2007. Last year, the House of Representatives passed the

Be it Resolved…

Happy New Year! 2008 is off and running and, if you’re like me, you’re busy closing down 2007 and looking forward to 2008 and the potential it brings to our agency operations.

The Case of the Missing Mobile

I was eating a tall stack at Bertha’s Breakfast Nook when a peculiar smell assaulted my nose. Instead of syrup, ketchup and grease—the three kings of breakfast aromas—I sensed cabbage…

Winds of Change

Learn how four trends will affect your bottom line in 2008.

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