williamjones

A Brand Storytelling Guide

Once upon a time…classic, memorable stories all seem to begin the same way. They start with a simple statement that grows to paint a vivid picture. When told simply and from the heart, using plenty of concrete imagery, these stories become powerful tools.

What is “Vacant” Land?

What is “Vacant” Land? The ISO HO policies automatically include coverage for vacant land as part of the definition of “insured location…

Make the Most of Membership

While visiting with members in various parts of the country, a common question from agents is “What types of insurance services does the association provide to members?” I know you are incredibly busy and are constantly bombarded with information, so it’s

The New Climate on Capitol Hill

As President Barack Obama moves into the White House and the House and Senate get revved up for the 111th Congress, the Big “I” Capitol Hill team is already hard at work making sure the 300,000 agents and brokers who comprise the Big “I” membership have a

Homeowners Coverage for Non-Rented Premises

Your insureds have a daughter who is getting married, and friends with a beautiful lake home have offered their place for the reception. Concerned about personal liability, your insureds check their homeowners policy, but the definition of “insured locati

The Case of Boomerang Billy

I like to think of myself a culinary connoisseur. I’ve dined on the finest fare my city has to offer—from endive salads to salads in dives (the goat cheese and walnut salad at Bob’s Bar& Billiards is surprisingly delicious). So I felt compelled to sample

InsurPac Impacts Campaign 2008

This year’s election proved to be one of the most historic in recent history as a sitting U.S. Senator earned the presidency for the first time since 1960. President-elect Barack Obama scored a decisive win, and Democrats increased their majorities in bot

The Decline of Brands…or Branding

There has been some concern lately about the decline of brands, with a variety of news articles and editorials prematurely reporting their demise…

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