williamjones

5 Marketing Mistakes that Prevent Agencies from Growing

If you want to attract new business and consistently feed your agency new customers, you need to maintain a number of different pipelines. But before you start to beef up your marketing, you need to know what to avoid.

Should Your Agency Use AI Solutions for Customer Service?

More than half of insurance policyholders grow frustrated if a chatbot has yet to provide them a clear path to resolution within five minutes—but 34% of policyholders want to switch to a chatbot if they’ve been on hold with a live agent for the same amoun

Agency Profile: Us Against Ourselves

“We truly believe there is no good or bad except by comparison,” says Jeff Brady, president & CEO of Brady, Chapman, Holland & Associates in Houston. It’s a philosophy that this 25-year Best Practices Agency has taken to heart.

Declaration of Independents: Mike Brouwers

When Mike Brouwers needed a new carrier appointment, he called everyone he knew from working with his state’s Young Agents Committee, and asked them to vouch for him: “Within 90 days, we were on board.”

Prioritizing Customer Service in the Eye of the Storm

Clients can be forgiven for hitting the panic button before and after a major catastrophe, but it’s in these moments that insurance agents need to stay cool, calm and collected to best serve their communities.

13 Tips for a Safe Halloween

To help individuals, families and businesses enjoy the holiday and protect themselves against Halloween risks, share these safety tips with your clients.

From the Front Lines: Liquor Liability

Despite living in a state where there are no dram shop laws, independent agent Roger Cole always offers his clients liquor liability coverage “because there’s always that anomaly that can take place within the law,” he says. “It’s our job to convince them

Succession vs. Perpetuation Planning

Perpetuation (noun): the continuation, without end. Succession (noun): a following after. No matter which word you use, do you have a plan?

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