Personal Lines

The competition in personal lines just got a whole lot stiffer: Wal-Mart, the biggest and most cutthroat competitor in America, is now hawking car insurance.

Big players are constantly trumpeting lower prices for personal lines insurance. But this year, their promises won’t mean much. Here’s why.

Auto insurance is not a commodity. But with so much focus on costs, consumers think price is all that matters. Agents need to change the conversation.

Is personal auto insurance a commodity? A McKinsey consultant and the Big “I” VU director debate the issue.

Is it the end of an era for the local insurance agent? A McKinsey consultant and the Big “I” president debate the issue.

When Ace runs into an old flame, he’s more concerned with finding out why she gave him the cold shoulder than making small talk. But he’s all ears when Eileen vents about an insurance problem involving a magnifying glass that burned a hole in her car seat

After a burglary, an agent’s client suffered significant damage to the home, including losing a safe containing jewelry, money and guns. Together, the jewelry and money alone were worth more than $88,000—but the client received only $1,200 from the insure

Ace must figure out a way to face his lifelong fear of twins in the latest IA insurance mystery. When he meets a pair of twins at the big box store’s annual BOGO sale, Ace listens as they lament about their father, who is unsure how to tackle an insurance

According to the U.S. Department of Health and Human Services Administration, approximately 407,000 children have been placed in the foster care system in the United States. Society encourages becoming a foster parent, but in the midst of meeting the nume

Ace’s blind date seems perfectly pleasant, until she reveals the reason she’s willing to pay: She recently won the “insurance lottery” by being dishonest with her insurer about a claim involving water damage to her hardwood floors. How will Ace straighten