Independent Agency Valuations: Why Revenue Multiples Are Misleading
An independent agency valuation is the key to determining your agency value, and can also help you understand what levers you can pull to increase value over time.

An independent agency valuation is the key to determining your agency value, and can also help you understand what levers you can pull to increase value over time.
On this episode of Agency Nation Radio, Peter van Aartrijk, executive vice president with insurance branding firm Aartrijk, hosts a discussion on best practices when making an agency acquisition—whether it’s your first purchase or just your most recent acquisition.
Our industry has been witnessing intense consolidation for at least the last decade, but we have never seen this type of activity at the top of the market. Will these mega deals usher in a new era of deal-making?
The landscape of agency acquisitions is as challenging as it is rewarding. To be successful, an acquisition requires a delicate balance between strategic alignment, financial prudence, cultural fit and more.
In 2022, Dew, then 20% owner of WinStar, learned that the other two owners would be retiring. She didn’t want to see the agency absorbed by the large buyers circling overhead and decided she would buy it herself—even if it meant mortgaging her house.
Growing up in a family where insurance was a topic of conversation at the dinner table, Andrews’ future in insurance was written in the stars.
The increase in catastrophic events and higher loss ratios has the potential to significantly impact agencies’ profit sharing, revenue, carrier appointments and other valuation factors.
While getting a valuation before you sell is critically important, waiting until the last minute may be too late to implement the changes and overcome weaknesses to significantly improve value.
On this episode of Agency Nation Radio, Jessica Mulder, operations manager of Perspective Insurance in Sioux Center, Iowa, reflects on how she played a role in the purchase of three agencies in one year.
Though it may be impossible to control the external economic environment, it is possible to control whether or not your agency grows—and if that growth contributes to the top or bottom line.