Many independent insurance agencies use acquisition to fuel growth. As opposed to corporate takeovers, it can be a more ideal solution when one privately owned company simply absorbs another—but it does create a marketing challenge.
The husband-and-wife ownership of this small firm ($1.4 million in revenue) in the Denver area focuses on niche markets and bringing in new talent.
Born and bred in New Orleans, Keith Oufnac returned home to join Eustis Insurance after his early career took him all over the map.
By: Volume 112, No. 2
Online marketing. Social media prospecting. Comparative rating. Is that where your agency’s technology touch points with customers end?
Whether or not your agency is involved in the “health” side of life-health, understand these market trends to best position your agency for the l-h cross-sell.
It may seem like a natural extension of the service agents provide to customers, but advocating on behalf of the customer on claims can create E&O problems for you in the long run.
The Affordable Care Act can be the independent agency’s opportunity to turn lemons into lemonade—it’s a significant sales opening for the entire industry.
To satisfy life and health needs for clients of this heavily personal- and commercial-lines agency, the V.W. Brown team focuses on providing the information clients need to make the right choices.
A community service mindset prevails at Pathfinder Insurance, and co-owner Laurie Dempsey leads by example.