The introduction of social media to the marketing mix has made the last several years feel like the Wild West when it comes to getting your message in front of prospective customers. But it doesn’t have to be an overwhelming task.
Sun Insurance Services of Orlando may be modest in size, but its in-house publishing operation has cemented its place in the Central Florida market.
Keep an eye on the pickup truck of independent agent Ryan Teubner. He’s from good Oklahoma stock and making an impact on the Oklahoma Young Agent Committee as its chair and InVEST® as a national board member.
By: Volume 112, No. 10
If your agency’s client relationships center on the golden rule, you’re in good company with the new Big ‘I’ chairman. Find out how Randy Lanoix’s small-town background has shaped his perspective on what it means to serve his customers.
Despite the myriad technology tools available, many agents still struggle with productivity. It’s because tech isn’t the magic bullet—the key is to identify the issues you want to solve first. Here’s how.
After three consecutive years of increases, businesses paid nearly 1% less in 2014 than they did in 2013 to cover their total cost of risk, according to the 2015 RIMS Benchmark Survey.
Birds of a feather flock together, right? People committed to your hometown are drawn to others who feel the same—the very reason local marketing can prove incredibly powerful.
Electronics have their hooks in us, even when it comes to worksite benefits: Not a day goes by without the launch of a new platform, smart app or widget to make enrollment faster. But employees still want support from a real person when choosing their ben
How would you like to be in a location where you get to insure tech startups like Twitter, StubHub, Square and Uber? That’s exactly the sweet spot for Sweet & Baker, based in the not-so-small town of San Francisco.