williamjones

From the Front Lines: Personal Auto

Some argue that personal auto insurance has become a commodity. But independent agent Samuel Bennett emphasizes coverage, not price, as the “beginning, middle and end” of conversations with clients.

Build a Digital Sales Culture

Did you know that 80% of sales require five follow-up calls after the meeting, but 44% of salespeople give up after one follow-up? Leveraging a sales automation tool is critical for agencies in building a book of business and driving sales from prospect t

May 2016

By: Volume 113, No. 5

Tools of Engagement: Using Social Media for Marketing

Facebook, Twitter, LinkedIn—you’re familiar with social media in your personal life, but are you leveraging it for your business as well? Your agency can’t ignore social anymore. Here’s how to start.

In the Hot Seat: Private Company D&O

D&O claims against public companies have subsided since the 2008 recession. Now, it’s private company D&O in the spotlight. Find out what’s going on in this high-profile market—and how can you leverage it to grow your agency’s book.

Is Your Agency Making Empty Promises on Its Website?

Technology has done wonders to increase an insurance agency’s productivity and sales goals. But the statements an agency makes on its website and marketing materials can lead to serious, unintended consequences from an E&O perspective.

Marketing Life Insurance for Various Life Stages

As people enter different stages of their lives, independent agents should be poised to highlight how life insurance should play a role. Keep these various life events in mind when selling supplemental life insurance policies to your clients.

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