williamjones

By: Volume 116, No. 5

Insurance is a relationship business—people buy from people, not salespeople. Here are five ways to bring your personality to your agency’s brand.

Exhausted from competing with big names that have infinite dollars to throw at advertising? Creating a marketing budget can help you prioritize your funds to make a little go a long way.

A good checklist includes coverage choices as well as optional coverages a client might want to accept or reject.

In the U.S., the 10 most destructive wildfires have oc-curred since the year 2000, according to CoreLogic. Five of those have occurred since 2010, and all of them exceeded the 30-year average.

“Ultimately,” says Woody Brown, partner at The Rhoads Group, an independent agency in Cumming, Georgia, “it’s your story that separates you from anyone that’s doing exactly what you’re doing.”

Michaud Insurance Agency is a family business with the next generation taking the lead. But instead of a father and son, it’s a mother working side by side with her daughters—with an agency staff comprised solely of women.

At the first two independent agencies that hired him, Andrew Muller was told he’d have the opportunity to buy in. But “that went out the window both times when each agency got bought out by a national broker,” Muller says. “It was frustrating. I decided,

Scripting removes the pressure many producers feel.

Arbella’s endorsement responds to the proliferation of smart technology, which has revealed a mounting demand for cyber liability protection in the personal lines and homeowners insurance markets.