williamjones

While influencer marketing has been a marketing buzzword for years, it can seem daunting to incorporate it into your marketing plan. Here’s how to get started.

Trigger-event marketing leverages events as a source of content for reaching prospects and clients.

Here are four ways Voice over Internet Protocol (VoIP) phone systems can transform your agency’s communications.

Challenge yourself to become a better producer. Here’s part two of a list of 22 ways to make 2022 your most successful year yet.

To create marketing content that effectively tells the story and value of your independent insurance agency, you need a solid architecture. Think of it like a house.

The end of the year is the perfect time to set goals for the year ahead. Here’s part one of a list of 22 ways to make 2022 your most successful year yet.

Maximize the impact of your outreach with these tips to find the right people and lead them to action.

Get insight and motivation with these three key numbers.

Build your offering on flexible solutions that drive long-term loyalty via personalized service and quick responses to evolving needs.

With so many people involved in the decision-making process, building rapport, understanding motivations and deciphering who is friend or foe can be challenging.