williamjones

Here’s why your customer service representatives and account managers should take the lead with cross-selling and up-selling initiatives.

This strategy helps producers collaborate with prospects by providing them insights with the goal of helping them make better, more informed decisions.

Agencies have the tools available to better understand audiences, update message delivery channels and reach clients in the best way possible.

Looking to bring prospects closer to your agency while still maintaining a safe social distance? Here are some tips to help create engaging marketing videos.

In every commercial insurance transaction, there is a buyer and a seller working towards the common goal of protection for a risk. Too often this transaction is flawed. Here’s some reasons why.

Access to the right marketing can be the difference between reaching your target audience and missing the mark altogether. Here are three key elements to developing a marketing plan.

Through online marketing funnels agencies can measure how they are being perceived, what types of people they are reaching, why they became clients and how their clients want to interact with them. Here are three steps to supercharge this framwork.

Agents and brokers must continue to react to the changing trends in the insurance sector to thrive. Here are three strategies to use digital marketing to connect with consumers.

Producers need to leverage their relationships to build advocates who can help them forge new customer relationships. Here are the three types of advocates and how to build them.

When a customer sends you a cancellation request, do you follow up with a letter asking if there is a problem?