williamjones

By: Volume 114, No. 1

What threats and opportunities will impact the independent agency channel over the next two years?

The 2016 Future One Agency Universe Study sees a healthy industry in a post-recession upswing—but there’s always room for improvement.

Surprising weather events can occur in any part of the country. Make sure your customers have the option of purchasing additional coverage.

Has a Starbucks barista ever asked you if you want to add a “warm roll” or “yummy treat” to your order? There’s no pushing and no hard sell—but it works.

To better connect with consumers, ditch the insurance jargon and communicate in a way that’s interesting and relevant to those doing business with you.

Trends cited in the 2016 Future One Agency Universe Study aren’t the only ones that will impact the independent agency system. Here are three other threats and opportunities that didn’t make the list, but still deserve your attention.

In the early 1930s, Vincent Pavese and D. Carl McCormick founded eponymous agencies in New Jersey. In 1977, their sons merged the Perth Amboy and New Brunswick firms—and today, their grandsons are third-generation owners and operators.

This third-generation agency owner learned from his father to be careful, thorough and scrupulous.

Establishing who you are as a brand is a necessary prerequisite to serving those who respond to your unique strengths. Here are three simple actions you can take to start developing your brand’s voice today.