What’s Making Your Insurance Advertising Ineffective?
If you’re like most insurance agency owners, you have an ideal client you’re trying to reach with your marketing. But how do you reach more of them, consistently and cost-effectively?
If you’re like most insurance agency owners, you have an ideal client you’re trying to reach with your marketing. But how do you reach more of them, consistently and cost-effectively?
An unlikely trio of specialties is an unbeatable combo for this agency: for-hire trucking, movie theaters and residential construction. At 98%, commercial lines are the firm’s focus, half of which is property-casualty; the other half, employee benefits.
When Taylor Schoen meets with a client to talk coverage, he doesn’t stay behind his desk. “I sit down with someone side by side—not across from them, because I’m not superior,” Schoen explains. “We go through everything, with all their current coverage on
In the professional liability insurance industry, independent agent Kaitlin Kelly says that it’s valuable to spend time with and learn alongside the professionals you protect.
While trying to remove construction debris from a client’s window, a window cleaner scratches the gIass. Is it considered faulty workmanship and is there any way to cover it?
Despite several years of ample capacity and rate decreases in the workers compensation insurance market, the persistent labor shortage could present serious challenges in the near future.
To keep up with future trends in workers compensation, independent agent Deb Conway-Plathe says it’s imperative agents continue to have conversations with customers to encourage them to purchase appropriate limits.
An insured was hauling asphalt for hire when their truck overturned, spilling the load and damaging the mowed and kept medium area. Who pays for the cleanup?
By defining and maintaining an agency-wide sales approach, your agency can create a uniform, consistent message to potential clients. Here are three ways your agency can benefit.
Most insurance market cycles are pretty straightforward—yet what’s currently happening in the workers compensation market defies the usual logic.