williamjones

How to Leverage Video as a Marketing Tool

It’s never been so simple or cost effective to take advantage of video marketing. Here are a few types of videos for your agency to consider—and some tips to help you get started.

The Dos and Don’ts of Agency Branding

Does your agency’s brand resonate with prospects and clients? New research suggests it may not. Use these strategies to send the right message.

Marketing for the Best ROI

Marketing automation—designed to streamline your marketing tactics—drives an average 14.5% increase in sales productivity while cutting time spent on marketing down to one hour a week.

The Quality of Your Website Matters to Auto Customers

Personal auto shoppers have high standards when it comes to website capabilities. Ensure your website isn’t inhibiting potential sales—or pushing current clients to other agencies to service their needs.

Build a Digital Sales Culture

Did you know that 80% of sales require five follow-up calls after the meeting, but 44% of salespeople give up after one follow-up? Leveraging a sales automation tool is critical for agencies in building a book of business and driving sales from prospect t